Unwise return

(Morning Star, Saturday 09 July 2005)

Omarion - O

(Sony)

ONLY in today's stack 'em high, sell 'em cheap cluttered world of urban music can an artist be said to be launching a "comeback" at the tender age of 20.

But Omarion has "mercifully" returned and this album is a long-awaited treat for fans of his feted but now defunct band of teen idols, B2K.

If they passed you by, don't worry - Omarion's rather helpfully stuck to their well-worn template of chart R&B. It's all cheesily insipid beats and inappropriately steamy odes to lust, as typified by debut single O.

Well-worn, but, nonetheless irrelevant. It'll be flying off the shelves in HMV but don't you make the mistake of picking up a copy.